Nightly Rate
Avg rate you expect to charge/night
Nights Booked
Avg # of nights you expect to book/month
Mortgage
Monthly mortgage payment
Utilities
Monthly costs for heat/hot water, electricity/AC, WiFi & cable
When you’re first starting out as a vacation rental owner, there’s one big question: how much money can I expect to make?
Short-term rental properties can give owners solid revenue returns, and are often more profitable than long-term rentals. But that additional income doesn’t come without costs. From taxes and insurance to cleaning and management fees, it’s important to factor a number of expenses into your income calculations to help paint an accurate picture of your home’s profit potential.
That’s where our vacation rental income calculator comes in. Simply plug in your monthly revenue and expenses below, then sit back as our tool automatically churns out an annual income estimate — all factors considered.
Not sure where to pull those numbers? Take a peek below our tool to understand your income and expense variables in more detail, and check out our bonus resources that can help you make confident estimates.
The first step toward accurately estimating rental income? Defining each term properly. Here’s a quick-reference glossary of what each variable used in our calculator means.
Nightly Rate
Avg rate you expect to charge/night
Nights Booked
Avg # of nights you expect to book/month
Mortgage
Monthly mortgage payment
Utilities
Monthly costs for heat/hot water, electricity/AC, WiFi & cable
Insurance & Property Taxes
Monthly costs for homeowners insurance, liability insurance, property protection plan + your state’s property tax rate
Other Expenses
Monthly sum of HOA & maintenance costs + avg stocking/upgrading costs
Management Costs
Monthly % of income set aside for management/marketing fees (dependent on how you run your business)
Let’s be real: estimating an accurate income for your investment property can be confusing. Certain elements — like mortgage and utility payments — have fairly standard numbers you can enter into the calculator without much math. But others require more contextual consideration. So, let’s walk through each step of the process in more detail.
To accurately estimate nightly rate and expected nights booked, it’s important to understand the current market in your area.
The good news: we’ve analyzed tens of thousands of listings across North America to compile the most impactful performance metrics for you. From nightly rate and nights booked to average lengths of stay and prime booking windows throughout the year, all of the results can be found in our vacation rental market analyses library. Each provides a data-backed gauge of how direct competition performs — and, in turn, how much you might be able to to charge and book.
Once you pull the nightly rate and nights booked averages from those market analyses, plug them into the vacation rental income calculator above to start laying a solid foundation for estimating monthly income (and overall revenue).
Owners who work with Evolve get access to our team of revenue experts and exclusive revenue optimization strategies that are proven to outperform the market.
From taxes to marketing fees, your expense estimate relies heavily on custom quotes and individual choices.
First, add up the monthly costs of your different types of insurance — like homeowners insurance, liability insurance, and a property protection plan.
Evolve owners are automatically covered for accidental damages via our risk protection programs.
Then comes property taxes. How they’re applied varies by state, so be aware of your particular municipal requirements. If you’re not sure, you can plug your rental property’s address into this complimentary tool to receive the right rate.
Once you have an estimate for both, combine the numbers and enter the sum into our short term rental calculator.
Next, input your monthly mortgage payment and utilities.
To incorporate other expenses, first combine monthly HOA and maintenance costs, cleaning fees, and the average expense of keeping your short-term rental inventoried and well-stocked for guests.
If you need to make furniture or decor upgrades, put a price to those overarching updates and divide by 12 before adding to your total monthly view of those additional expenses.
Finally, there are management costs to consider. These fees and how they work look different depending on how you choose to run your vacation rental business.
If you run a vacation rental without any help:
If you use a property manager:
If you work with Evolve (who lists your home on all the best vacation rental sites at no extra cost):
Between the steep fees of traditional property managers and the overwhelming responsibility of a DIY approach, it’s hard to strike a cost-benefit balance that guarantees your success. At least, it was until Evolve came into the picture.
For an industry-low management fee (that’s backed by our Risk-Free Guarantee), we’ll apply a proven-to-work marketing and booking strategy to your vacation rental, boosting your revenue potential while keeping costs (and stress levels) down.
Hop down to the form below to see if you qualify for our services and kickstart a conversation with one of our vacation rental pros.
Real estate is known for being a solid investment, and recent travel trends like eco-friendly staycations, solo travel, and luxurious amenities all highlight the strong demand for accommodations that are unique to vacation rentals. As the market continues to grow, investing in short-term rental today can be a great play for long-term income.
Here are eight major benefits of owning vacation rental property to underscore exactly why it’s a good investment.
In This Article:
Increased Income Potential
Varied Market Opportunity
Offsetting Owner Costs
Even More Revenue Opportunity
A Built-In Vacation
Regular Maintenance & Upkeep
Tenant Flexibility
Home Appreciation
Not only is the vacation rental industry showing plenty of income potential, it’s also creating opportunity for what our real estate experts consider a “high-reward profile.”
Most investors look at cap rate — the ratio between a property’s net income and its market value — as a key measure of success, because it indicates return on investment. Our experts say long-term rental cap rates can hover around an average 4-5% in metro markets (where investors are typically drawn), but short-term rental cap rates can frequently come in at 10% or higher. That’s because long-term rentals lock in rates for longer periods of time, while short-term rentals have more room to dynamically change rates based on demand, seasonality, and other market conditions.
This means your ceiling for profitability is significantly higher when investing in short term rentals vs. long term rentals — and that’s more money that could land in your pocket.
While finding success in long-term rental generally requires a purchase near a major metro area, buyers can find vacation rental properties with profit potential in a wide variety of markets.
And since travelers’ favorite locations are scattered from coast to coast, you’re spoiled with choices for vacation rental investment properties –– whether you’re looking for a beachfront property, lakeside rental, mountainous ski house, or cozy cabin.
Ready to explore your options? Our team helps investors find success in vacation rental investment markets all across the country.
Creating solid revenue streams and growing your income property portfolio are the main investment goals for many second home owners. But there’s also massive value, particularly when it comes to investing for beginners, in offsetting owner expenses from the start.
From mortgage payments and utilities to insurance fees and maintenance costs, vacation rental income can cover monthly expenses and help your home pay for itself in a shorter time frame. Vacation rental owners are also eligible for certain tax deductions, which could help close the gap between income and expenses.
Bonus benefit: using a vacation rental management company with especially low fees (like Evolve) can help owners break even and start earning profit faster.
The best part about investing in vacation rental properties is that great guest feedback makes your home more lucrative over time.
When rental properties hit new listing sites, they have to compete with established competitors for visibility and bookings. But the more five-star experiences you deliver (along with smart responses to any poor reviews), the more sites like Airbnb and Vrbo will show your property to browsing travelers — making it more likely to earn bookings.
Best-in-class hospitality also makes it easier to raise daily rates (when the market allows for it), increasing your profit margins on any given stay as you establish the value of your vacation rental property.
Unlike long-term rental properties, a vacation rental investment is also a place where you can get away. It provides the luxury of carving out time to spend with family and friends, or to switch up your work-from-home space — without necessarily needing to spend money on accommodations each time you travel.
In other words, you earn rental income and boost revenue when you’re not there, but also save money when you’d like a change of scenery yourself.
When you frequently host new guests, you’ll be able to keep close tabs on your property during cleanings and maintenance. This regular upkeep can prevent long-term issues and maintain your property’s condition better than long-term rentals, which may suffer from a neglectful tenant.
With frequent access to your property, you can inspect for damages or wear, prep for seasonal changes, and quickly address any issues while they’re still manageable.
While some owners prefer the stability of a long-term tenant, short-term rental investments can help mitigate the impact of ending up with a problematic person leasing for a year or more, or having to weather lengthy vacancies between renters.
Payment is also more streamlined with vacation rentals. Since stays are typically paid for upfront, it can reduce the risk of rent arrears or non-payment issues that are more common with long-term tenants.
As with all smart real estate investments, you can expect your vacation rental’s market value to appreciate over time. So, if and when you become ready to sell, you’d likely earn more than the previous owners did when you bought it.
Your home will also have a track record as a vacation rental to appeal to the next investors, so you can use its earning potential to your advantage. If you work with Evolve, we’ll provide you with historical performance metrics, as well as feature your property on our website and connect you with vetted realtors that specialize in short-term rentals.
To help you target the right people when your home goes on the market, Evolve’s real estate experts can help you sell directly to buyers who are looking to invest in vacation rentals.
Investing in vacation rentals might feel like a big undertaking, but Evolve is here to guide you at every stage of the journey — whether you’re just starting out or consider yourself an industry pro. Our experts can help you:
And if you’re hoping to lock in a short term vacation rental investment with proof of performance, our listings for sale page features homes that already have a successful track record.
No matter where you are or plan to buy, we’re here to help you reach your vacation rental goals.
Digital nomads, rejoice: Work and play no longer have to be separate. While you’re still remote, get some fresh air without using all of your vacation days. Switching up your routine a little can inspire new thinking and deepen your focus — all while you enjoy all the luxuries of vacation on your off-time.
Ready to get out of the house? Pick one of these places based on how you like to feel at work and change up the scenery.
Make your co-workers jealous by joining the company meeting poolside. Lounge in the sun while you knock projects off your list, then enjoy a crisp plunge in the water. Bonus: all of our homes are vetted in person, which means these pools are as good as they look.
Soak in the desert sun from this Goodyear home with a resort-style hot tub and pool combo. Work on your tan while you work from the sprawling patio, complete with a fully shaded outdoor area. The interior’s open layout and farmhouse furnishings are so beautiful that you’ll want to stay in and make meals at home — but when you’re ready to get out, grab ice cream at The Frozen Monkey and take a stroll around South Lake Park.
If you’re feeling fancy, this Florida short-term rental is like stepping into a palace you can call your own. Here, 6,500 square feet of space is yours — meaning you can find a new place to work remotely every day. Sit al fresco in the expansive outdoor cabana or lounge by the palm tree-lined pool worthy of a magazine shoot. On weekends, day trip to the Florida Keys or take it easy with a bottle of local wine from Schnebly Winery.
The moment you set your bag down, the cerulean waters of this backyard pool will invite you to take a dip. Catch up with your group beneath the pergola, then swim laps in this sophisticated marvel as the sun goes down. Enormous windows let the light in here and make it feel like you’re by the pool, even when you’re hard at work inside. When you need to get out, experience the big city feeling by taking a walk through downtown Austin.
Honorable Mentions: Enjoy views of your own private lake and private pool at this luxurious vacation rental in Norman, OK, visit this meticulously decorated home with its own mini golf putting green and awe-inspiring pool in the Coachella Valley, or swim by day, stream movies in the home theater by night from this Pigeon Forge vacation rental.
Exercise helps mental health and increases productivity — and companies are encouraging their teams to work out more than ever. These vacation rentals are perfect for a getaway that blends work-life balance, with a home gym to break up your day.
Redwoods and red wine are waiting for you in Sonoma County. This charming cabin is the place to go glamping in the woods while still keeping a wi-fi signal. Nature is your gym here in a home that’s surrounded by trails and a few minutes from the beach, but if you want a more traditional place to exercise, hit the cabin’s small home gym. After a long work week, hop in the car, soak in ocean views, and savor wines from famous vineyards.
Turn your workday into a fairytale at this welcoming Acworth mansion, complete with a pool and its own movie theater. Take your lunch break in the home gym, catch up on emails from the gazebo, and toast to the day by the outdoor fire pit once five o’clock hits. There are so many ways to clear your head — whether it’s playing billiards, or cooking a meal for your group and enjoying it in the sprawling dining areas.
Honorable Mentions: This budget-friendly vacation home in Glendale, AZ offers all the perks of a private resort, including a pool and a putting green. Or, go big and work remotely from this enormous vacation home sitting over the lake in Kaiser, MO. You can also sit out by your own private creek and access some of Colorado’s most pristine trails from this home amid the treetops in Evergreen, CO.
Evolve only rents homes with private entrances, which means that every place on our site is perfect for finding focus. But if you’re looking for a getaway where you can separate your 9-5 from your night of relaxation, these picks come with a home office and the bliss of complete quiet.
Enormous Retreat In Erie, CO
This vacation rental is made for remote work retreats with multiple offices, plenty of separate seating areas, and a boardroom-style table. Travel with friends and tackle the workday separately from your own private spaces, then reconnect over a game night in the living room. Wind down while strolling downtown Boulder (just a short drive away) with the Flatiron mountains as your backdrop.
Enjoy a life of luxury from this scenic cabin equipped with its own lofted office for working remotely. Catch up about the day around the outdoor fire pit or sip wine on the sprawling wood patio immersed in the forest. If you feel like getting outside, explore the easy Show Low Bluff Trail on foot or spend a leisurely day fishing at Fool Hollow Lake.
Honorable Mention: Work remotely from this vacation rental in Fairplay, CO, and enjoy a cozy, log cabin exterior with a clean, modern interior.
Good books are meant to be enjoyed next to a crackling fireplace. After a long day at the (virtual) office, sink into the couch at one of these places and find your cozy. All you need to bring is hot cider and groceries — each of our homes comes fully equipped with all the amenities you need to stay in for the night.
Hit the road and head to Idyllwild, which sits in California’s San Jacinto mountains. Pets are welcome at this airy dome house that’s a theater to thousands of night stars. Once you’ve closed up your laptop for the day, hit the trails at Mount San Jacinto State Park, then bring home a mountain pie to share from Idyllwild Pizza.
Rise to the sound of trees rustling out this bright property filled with natural light. Kick your feet up in the loft to get some focus, then spend happy hour in the hot tub before cooking up a feast in the gorgeous, modern kitchen. When you’re ready for fresh air, take an evening bike ride along Lake Tahoe, or just sit out and enjoy the lake.
Breckenridge is an outdoor paradise — and this enormous cabin that sleeps 14 is just the place to enjoy it. Take your calls from the quiet porch, indulge in a midday break to shoot some hoops in the in-home basketball court, and wind down by the fire after an evening of exploring the area’s sites. Window shop along Main Street and grab takeout, or find a hike like Hoosier Pass you can do as the sun goes down over the mountain.
Honorable Mentions: Sip a nightcap on a porch overlooking the creek at this vacation home in Frisco, CO, or soak your bones in the hot tub surrounded by trees in this Alto, New Mexico cabin.
Get some new perspective on what you’re working on from one of these places with a view. Find yourself thinking in new ways as you walk along the beach or sit out on the lake, free to let your mind wander. Just be sure to bring a notepad with you as you roam these houses for the moment a great idea strikes.
If you’ve ever had the dream of looking out to the shoreline from a hot tub, this is just the place for you. This hilltop home in the Pacific Northwest is a destination for remote work, with several cozy seating areas, an unbelievable porch view looking over the coast, and a hot tub where you can dip and drink it all in. After work, take a scenic, slow drive along the Tillamook Bay and end the evening with scoops at the iconic Tillamook Creamery.
A lake with a private dock is yours at this calming escape in Albion, MI. This home is filled with windows so you never miss the view, even when you’re inside. There are so many places to work at this home on the golf course — whenever you need some fresh thinking, just pick a new room. The spacious kitchen opens right up into the living room, so you can share stories as you prepare the dinner to share. Days off can be spent on the course, dipping in the lake, or curling up next to a roaring fire while keeping the view.
Beachfront Home In Topsail Beach, NC
Creativity is often sparked by a long walk, and here, you can take that walk out on the beach. Sit out on one of the two decks facing the waves, then step out onto the sand when you need a break. Sunsets here look like a postcard, and you can enjoy them from a bright, cheerful house that is decorated to feel like vacation in every room. Spend the weekend grilling up porch on the outdoor barbecue and catching up your beach read in the pristine sand.
Honorable Mentions: Get out into the mountains at this Jefferson, CO cabin with a verdant view of the mountains and its own game room and treehouse. Or, book this cheerful beachfront home in New Smyrna Beach, FL with ocean access and take your morning coffee in the sand.
Enjoy the freedom to work remotely from a vacation rental anywhere, with all the comforts of home. Find your perfect place to get some fresh air and rest easy knowing that it’ll be professionally cleaned and ready for your arrival.
“Aren’t you just like Airbnb and Vrbo?”
We get that question a lot from people who haven’t worked with us yet. It’s easy to see why. We’re all in the same industry, short-term property rentals. You can find and book great properties on our website or on theirs. And the fact that every Evolve property appears on Airbnb, Vrbo, and other online marketplaces just adds a little more to the confusion.
So let’s clear things up and outline exactly how Evolve is NOT Airbnb, Vrbo, HomeAway, TripAdvisor, or any other online marketplace.
Airbnb, Vrbo, and similar websites are online “marketplaces” where guests find properties and homeowners find guests. Essentially, they act as a distribution channel for owners or property managers, attracting potential guests to their website but leaving the management of the properties and listings to the owners (or whoever is representing the property) themselves.
Evolve helps you start, manage, and grow a vacation rental business. That means we actively work on behalf of our owners, ensuring maximum bookings and eliminating the stress of the traditional vacation rental process.
Here’s where it gets interesting. Evolve is a BIG customer of the online marketplaces. We have tens of thousands of properties listed on their sites, and we constantly implement cutting-edge strategies to make sure our owners’ homes are positioned for maximum traffic and bookings.
Behind the scenes, we have teams of specialists working on the hardest parts of managing a vacation rental: marketing, booking, and customer service. Our teams do everything from creating search-topping property listings to revenue optimization to answering guest questions and asking for online reviews. We even hire professional photographers to show each property in the best possible light.
As a result of our approach, Evolve properties outperform most others on the online marketplaces. So we don’t compete with Airbnb, Vrbo and the rest. We work with them–and everybody wins.
Unlike most marketplaces, we don’t offer home sharing, extended stays, campsites, trailers, or other mobile structures. Each Evolve property has its own entrance and kitchen (typically a house or condominium). A lot of Evolve guests appreciate having the comforts of home when they travel, and our properties reflect that.
We take even more guesswork out of vacation rental by making sure our properties meet our four core standards. We believe guests simply won’t have the experience they’re looking for unless the property they’ve booked is:
By focusing on properties ideally suited for vacationing and making sure each one lives up to our standards, we’re building a brand that guests can trust to have the time of their lives.
Since Airbnb, Vrbo, and the like don’t handle property management, homeowners have traditionally been forced to either hire a local company to do it or fend for themselves. Evolve is different.
We give homeowners performance-focused marketing and booking support, plus the flexibility to choose their own partner(s) to clean the property and greet guests. Evolve handles all guest inquiries, bookings, and pre-stay communications. We can also connect owners with hundreds of vetted partners nationwide that can handle cleaning and guests.
With Evolve’s help, every guest enjoys a booking experience that feels as professional as the world’s top hospitality brands. We handle all inquiries directly, resolve guest and owners questions, and communicate directly with cleaners to ensure the property is ready for every guest. Our unique approach makes vacation rental actually feel like vacation for owners and guests.
Once you work with Evolve, you quickly discover the difference between our service and all of the others. Soon you’ll book and earn more for industry-low fees starting at 10% that are backed by an unmatched Risk-Free Guarantee.
Owners should be able to relax, trusting that their property is living up to its potential. And guests should be able to relax with an experience that feels like a big hospitality brand. That’s the Evolve difference.
Learn more about how Evolve helps owners — from newcomers to industry veterans — maximize their listing exposure and passive income
An iconic mountain destination known for luxury and adventure, Vail, Colorado, blends big-name recognition with small-town charm.
From world-class skiing in the winter to hiking, mountain biking, festivals, and al fresco dining in the summer, Vail attracts nearly 3 million visitors annually. Tourism fuels the local economy, and that steady stream of travelers creates meaningful opportunities for vacation rental investors.
To help you evaluate profit potential, we created a free, downloadable Vail Vacation Rental Investment Analysis. Inside, you’ll find:
The data reflects Evolve’s Vail market performance over the last 12 months and provides a reliable baseline to inform smart buying decisions.
👉 Download the complete Vail Vacation Rental Investment Analysis.
Vail stands out among mountain destinations for one key reason: dual-season demand.
Unlike many ski towns that rely heavily on winter tourism, Vail also sees strong summer demand for activities like hiking, mountain biking, fly fishing, festivals, and weddings. That means:
Vail attracts a wide range of travelers, including:
This broad appeal offers investors flexibility in property type, from cozy condos to sprawling mountain estates.
The Vail market undeniably has a high financial barrier to entry, with median home prices around $1.6 million. However:
For buyers who can enter the market, limited supply and sustained demand help support long-term value.
Your earning potential depends primarily on a mix of property size, location, amenities, and seasonality.
Galveston is a favorite for family reunions and group getaways, which makes larger homes particularly lucrative.
Five-bedroom homes typically generate the most revenue overall, while four-bedroom homes often maintain slightly higher occupancy rates.
One-bedroom homes often see the highest occupancy, and two-bedroom properties can be standout performers. For investors seeking a lower upfront investment with consistent bookings, these can be strong options.
In a ski town like Vail, walkability matters. Properties with shuttle access or ski-in/ski-out positioning can command premium rates during peak ski season.
That said, Vail itself is compact — roughly five square miles — meaning many properties still feel convenient even if they’re not at the mountain base. To maximize dual-season appeal, consider proximity to:
Guests visiting Vail expect comfort after a day outdoors. High-performing amenities often include:
For condo investments, community perks can add value:
And of course, essentials matter:
Small details can be the difference between a guest clicking “Book Now” or moving on.
Vail combines strong brand recognition, dual-season tourism, and a luxury traveler base to make it one of Colorado’s most established vacation rental markets.
While the initial investment is higher than many other destinations, the revenue ceiling can make it worthwhile for the right investor. Download our Vail Vacation Rental Market Analysis for detailed insights into performance potential, including:
Buying a Vail investment property shouldn’t feel like tackling a double black diamond. Whether you’re purchasing your first property or optimizing an existing rental, our market data can help make your investment journey an easy one.
Hawaii isn’t just a vacation destination; it’s an experience. From snorkeling in crystal-clear water to hiking volcanic landscapes and unwinding on world-famous beaches, the islands deliver adventure and relaxation in equal measure.
For investors, owning a Hawaii vacation rental can feel just as magical. With more than 11 million visitors traveling to the islands each year, well-positioned properties can benefit from strong year-round demand.
If you’re wondering where to invest in Hawaii vacation real estate, two markets consistently stand out: Kauai (The Garden Isle) and The Big Island’s Kona Coast.
To help you decide where your investment dollars should go, we created a free, downloadable Hawaii Vacation Rental Market Analyses that break down performance trends and earning potential. Inside the reports, you’ll find:
These reports are based on Evolve’s Hawaii market performance over the last 12 months and provide a helpful baseline for evaluating investment potential.
👉 Download the complete Hawaii Vacation Rental Investment Analysis.
While Kauai and the Kona Coast offer unique draws, they share several fundamentals.
Unlike many mainland markets, Hawaii benefits from:
💡Investor tip: With high occupancy potential, efficient cleaning, maintenance, and turnover processes are critical to maximizing earnings.
Hawaii travelers expect comfort alongside natural beauty. Top-performing Hawaii vacation rentals often include:
Location is equally important. Proximity to these locations can significantly increase booking appeal:
Hawaii’s short-term rental regulations have tightened in recent years, so it’s crucial to research local zoning and permitting rules before purchasing. Examples include:
Honolulu has a full ban on all new short-term rentals, and Maui is pursuing a large-scale vacation rental phaseout. We recommend avoiding Oahu and Maui, instead focusing on Kauai and the Kona Coast, where legal vacation rental opportunities remain available (provided you do proper due diligence).
Kauai is known as the Garden Isle, and for good reason. With lush rainforests, dramatic cliffs, waterfalls, and a more rugged, less commercialized feel, Kauai attracts travelers seeking:
Because the island is relatively small, most properties are within reasonable driving distance of major attractions (though ocean views and beach proximity always command a premium).
Kauai generally offers one of the highest revenue ceilings among Hawaii vacation rental markets, making it appealing for long-term investors willing to navigate the permitting process.
👉 Download our free Kauai Vacation Rental Investment Analysis.
The Big Island offers something no other Hawaiian island can: striking volcanic terrain, black sand beaches, and dramatic coastal cliffs. Within the island, the Kona Coast is the top vacation rental destination.
While there’s typically a modest demand slowdown in early fall, the Kona Coast experiences high occupancy peaks, creating meaningful revenue potential during busy seasons.
This balance of demand across property sizes makes the Kona Coast appealing to a wide range of investors.
👉 Download our free Kona Coast Vacation Rental Investment Analysis.
As a dream destination for all types of travelers, Hawaii continues to stand out as a strong market for vacation rental investments.
For a deeper dive into income potential, download our free Vacation Rental Market Analyses for Kauai and the Big Island’s Kona Coast. Inside, you’ll find:
Whether you’re purchasing your first property or optimizing an existing rental, our market data can help make your investment journey a breeze.
With sugar-white sand, turquoise Gulf waters, and 27 miles of coastline, Panama City Beach is a perennial favorite for sunshine-seekers, families, and spring break travelers alike.
That appeal brings in around 4.5 million visitors each year, drawn by attractions like St. Andrews State Park, Shell Island, and a packed calendar of beachside activities. For real estate investors, that steady stream of travelers makes Panama City Beach a vacation rental market worth a closer look.
To help you evaluate the opportunity, we created a free, downloadable Panama City Beach Vacation Rental Market Analysis designed to give buyers a clearer picture of earning potential. Inside the report, you’ll find:
The insights in this analysis are based on Evolve’s Panama City Beach market averages from the last 12 months and provide a helpful baseline for assessing performance and making informed investment decisions.
👉 Download the complete Panama City Beach Vacation Rental Investment Analysis.
From its sun-drenched shoreline to family-friendly attractions like Ripley’s Believe It or Not and Shipwreck Island Waterpark, Panama City Beach attracts families, couples, and solo travelers alike. That diversity creates a larger potential guest pool, opening the door to more bookings with the right property setup.
Demand ramps up in the spring as spring breakers arrive, then remains strong through the summer months while families take advantage of school breaks. This long high season gives vacation rental owners more opportunities to generate consistent income.
The median home price of ~$403,000 is higher than the national average, but still offers flexibility depending on location, size, and condition. In fact, beachfront properties aren’t always the most expensive options; value often comes down to layout, amenities, and overall guest appeal.
Thanks to extended seasons of strong demand, Panama City Beach offers meaningful income potential for vacation rental owners. To maximize returns, it’s important to focus on a few key investment factors.
Our data shows that larger homes tend to perform especially well in PCB.
That said, four- and five-bedroom properties make up a relatively small portion of local inventory, so they can be harder to find. For investors seeking greater availability, two- and three-bedroom homes are strong alternatives. They:
Overall, positive performance across property sizes means investors have flexibility when choosing a Panama City Beach vacation rental.
With the Gulf of Mexico as the main attraction, proximity to the beach is a major factor in rental performance. Beachfront homes or properties within walking distance of the shoreline tend to be especially appealing to travelers.
Curious about other oceanside investment options? Check our list of the best places to buy a beach house.
It’s also smart to consider access to entertainment and nightlife, particularly for spring break demand. Properties close to popular activity hubs can see higher booking interest during peak travel periods.
Small details can make a big difference in guest satisfaction. Providing beach-ready amenities (like towels, chairs, and umbrellas) helps create a seamless stay and can lead to better reviews and repeat bookings.
Updated outdoor spaces are another major selling point in PCB. Features that travelers love include:
Inside the home, don’t overlook the essentials guests expect everywhere: reliable WiFi, updated appliances, and entertainment options. Finishing touches like a welcome book or small arrival gift can help elevate the experience and encourage five-star reviews.
Panama City Beach continues to draw millions of travelers seeking classic Gulf Coast fun in the sun, making it a compelling market for vacation rental investors.
For a deeper look at income potential, download our free Panama City Beach Vacation Rental Market Analysis. Inside, you’ll find:
In the Panama City Beach real estate market, the right investment can work hard for you while you enjoy the view. Whether you’re purchasing your first property or optimizing an existing rental, our market data can help set you up for confident, income-driven ownership along Florida’s Emerald Coast.
With world-class golf courses, 249 scenic trails, and a thriving food and arts scene, Tucson continues to grow as a standout tourism destination in the Southwest.
From snowbirds and retirees chasing winter sunshine to families drawn by Tucson’s many kid-friendly attractions, more than six million visitors travel to the Old Pueblo and southern Arizona each year. That steady flow of travelers makes Tucson real estate especially appealing for buyers interested in vacation rental income.
To help you evaluate the opportunity this market presents, we created a free, downloadable Tucson Vacation Rental Market Analysis that breaks down performance trends and earning potential. Inside the report, you’ll find:
The data in this analysis is based on Evolve’s Tucson market averages from the last year and is intended to provide a helpful baseline for making smart investment decisions.
👉 Download the complete Tucson Vacation Rental Investment Analysis.
With sunny weather and an impressive mix of attractions, Tucson offers consistent short-term rental demand throughout the year. Popular draws include:
Tucson is also the first city in the United States to be designated by UNESCO as a Creative City of Gastronomy, hosting year-round events like farmers’ markets, fairs, tastings, and dozens of food festivals.
That said, demand does peak at certain times of the year. High season typically runs from November through March, when dry, sunny days and mild temperatures (generally between 45 and 75 degrees) make outdoor exploration especially appealing. A second demand spike often occurs in mid-August, when families travel to help students settle in for the start of the school year at U of A.
In terms of affordability, the city’s median home price of ~$318,000 makes it a more accessible investment market than other desert destinations like Palm Springs. With 175 neighborhoods, investors can choose from a wide range of property types, sizes, and price points.
Tucson’s year-round tourism and diverse traveler base create strong long-term potential for vacation rental owners. To maximize performance, it’s important to focus on a few key property characteristics.
Larger homes tend to generate the highest annual revenue in Tucson. Five-bedroom properties often earn the most thanks to their ability to host large families or groups and command higher nightly rates. However, these homes make up a small share of local inventory, so buyers may need to act quickly when one becomes available.
Three- and four-bedroom homes are another strong option. They:
For investors seeking a lower purchase price, one-bedroom properties can also perform well. These homes often appeal to:
As a result, smaller properties can maintain solid occupancy year-round.
Tucson covers a large geographic area, but our experts say homes near downtown tend to offer the most convenience for travelers. Properties within walking distance of restaurants, shops, and entertainment are often especially appealing.
Location can also be tailored to specific traveler types:
Aligning your property’s location with guest interests can help boost bookings and overall income.
Outdoor living is a major draw in Tucson, making on-site outdoor spaces especially valuable. Look for homes with a deck or patio and enhance them with amenities like:
Pools are one of the most searched-for amenities in Tucson and consistently attract travelers of all ages. While a private pool is ideal, access to a well-maintained community pool can also be a strong booking driver.
Finally, thoughtful touches that increase accessibility can broaden your guest appeal, help create a comfortable stay, and encourage five-star reviews. Try features like:
With flourishing tourism, an inviting climate, and year-round attractions, Tucson continues to stand out as a strong vacation rental investment market.
For a deeper look at the data behind the destination, download our free Tucson Vacation Rental Market Analysis. Inside, you’ll find:
Finding the right real estate opportunity in Tucson doesn’t have to feel like searching for water in the desert. Whether you’re purchasing your first property or optimizing an existing rental, our market data can help make your investment journey an easy one.
With 130 miles of scenic shoreline, storied coastal history, and a laid-back beach-town feel, North Carolina’s Outer Banks continue to rank among the East Coast’s most beloved vacation destinations.
The region attracted nearly four million visitors in 2021, and that level of tourism demand makes buying rental property in the Outer Banks an appealing option for vacation rental investors.
To help you better understand what this coastal market can offer, we created a free, downloadable Outer Banks Vacation Rental Market Analysis designed to give buyers a clearer picture of performance potential. Inside the report, you’ll find insights like:
The findings are based on Evolve’s Outer Banks market averages from the last 12 months and are intended to serve as a baseline for evaluating opportunities and making informed buying decisions.
👉 Download the complete Outer Banks Vacation Rental Investment Analysis.
From classic family beach trips to romantic coastal escapes and history-focused getaways, the Outer Banks appeal to travelers of all types. Its slower pace, charming towns, and natural beauty make it a reliable vacation destination year after year.
The area’s peak season runs through the summer months, when warm temperatures, ocean breezes, and school breaks drive strong demand. That momentum often carries into the fall, as crowds thin but weather remains mild and sunny, creating additional booking opportunities for owners.
Another advantage for investors is the range of entry points across different towns, with great variation among median home prices:
Nearly every Outer Banks community offers convenient access to the beach, which helps maintain strong guest appeal regardless of price point.
Consistent demand and diverse traveler profiles make the Outer Banks a compelling market—but maximizing performance depends on choosing the right property. These key factors play a major role.
Family vacations and group trips are common in the Outer Banks, which is why four- and five-bedroom homes tend to generate the highest annual revenue. That said, the majority of available inventory consists of two- and three-bedroom properties, giving buyers more options in the small- to mid-size range.
The upside? Homes of all sizes often see similar annual occupancy, meaning a smaller property can still perform well with the right location, amenities, and pricing strategy (often at a lower upfront investment).
Proximity to the beach remains one of the strongest performance drivers in the Outer Banks. According to our experts, some of the most-booked homes:
If true beachfront options are limited, investors can still find opportunity near lively local hubs such as:
Being close to dining, shopping, and entertainment can help offset distance from the sand and keep calendars full.
Beach convenience goes a long way with guests. Providing essentials like towels, umbrellas, chairs, and beach toys can elevate the guest experience and lead to better reviews.
Outdoor space is another major plus. Well-maintained decks, patios, or yards with comfortable seating, shaded areas, and simple upgrades allow guests to enjoy the coastal atmosphere long after they leave the beach.
Inside, coastal-inspired design helps create a memorable stay. Think:
For families, try profit-driving amenities like:
These extra touches can make a big difference in driving five-star reviews and repeat bookings.
Strong tourism demand, small-town charm, and easy access to the Atlantic make the Outer Banks a compelling destination for vacation rental investors.
For a deeper look at performance potential, download our free Outer Banks Vacation Rental Market Analysis today. Inside, you’ll find:
Whether you’re purchasing your first property or optimizing an existing rental, our market data can help make evaluating Outer Banks investment properties as relaxing as watching waves roll in at sunset.
With 290 days of sunshine each year, 72 miles of lake shoreline, dramatic mountain views, and 250-300 inches of annual snowfall at nearby ski resorts, Lake Tahoe is a true four-season playground. Outdoor enthusiasts and adventurous families return year after year to experience everything from paddleboarding and hiking to powder days on the slopes.
That same diversity of experiences isn’t just attracting the roughly 15 million visitors who travel to Lake Tahoe annually, it’s also drawing interest from buyers exploring lake house and cabin investment opportunities in one of the most iconic destinations in the western United States.
To help you evaluate the potential of this market, we created a free, downloadable Lake Tahoe Vacation Rental Market Analysis. Inside the report, you’ll find:
The findings are based on Evolve’s Lake Tahoe market averages from the past 12 months and are designed to give investors a realistic performance baseline when comparing opportunities across the region.
👉 Download the complete Lake Tahoe Vacation Rental Investment Analysis.
With easy access from major metros and airports like Reno, Sacramento, and the San Francisco Bay Area, Lake Tahoe is a convenient escape for both long-distance travelers and local vacationers. This accessibility supports consistent, predictable demand for investors.
The market benefits from two primary peak seasons:
Together, these seasons help support solid annual occupancy and revenue potential.
That said, our experts note that short-term rental permitting can be complex, particularly on the California side of the lake. Regulations and availability vary by neighborhood, so it’s important to research carefully and work with knowledgeable short-term rental professionals when evaluating properties.
Upfront costs also vary significantly depending on location:
For less red tape, you can also consider the Nevada side of the lake, including Stateline, NV. Home prices there are comparable to South Lake Tahoe, and permits are often easier to obtain, while still offering the same access to shoreline, mountains, and ski resorts.
With long-standing demand for outdoor getaways, Lake Tahoe real estate offers compelling long-term income potential. Success, however, depends on choosing the right property for the market.
Larger homes tend to perform especially well in Lake Tahoe. According to our data:
That said, five-bedroom homes also make up the smallest share of available inventory, which can make them more difficult to secure. Three-bedroom homes account for the largest share of local inventory, offering more choice and lower upfront costs while still accommodating larger groups.
Lake Tahoe’s two biggest draws are clear: the lake and the slopes. Properties located near one (or ideally both) tend to outperform the market. There are 15 ski resortsin the area, with especially strong demand near:
Heavenly’s proximity to both the lake and more affordable areas like South Lake Tahoe, CA, and Stateline, NV, makes it particularly attractive for investors balancing cost and performance.
At the opposite end of the lake, Kings Beach on the North Shore is another popular investment area. Our experts recommend exploring both north and south shore options to find the best fit for your goals.
💡Properties located along free ski shuttle routes (or within communities that offer shuttle access) can gain a competitive edge. Resorts like Palisades and Northstar operate shuttle systems that reduce the need for ski-in/ski-out access while still offering convenient transportation.
After full days of hiking, skiing, or wakeboarding, guests prioritize relaxation. It’s no surprise that outdoor living spaces and private hot tubs are among the most in-demand amenities in Lake Tahoe vacation rentals.
Top-performing homes often feature:
Inside the home, amenities that support comfort and convenience help drive five-star reviews and repeat bookings. These include:
One final trend stands out: cozy cabins consistently outperform other property styles in the Lake Tahoe rental market. Their architectural charm resonates strongly with guests, making cabin investments (or homes with cabin-inspired design) especially appealing.
With iconic scenery, four-season appeal, and activities for every type of traveler, Lake Tahoe remains a standout market for vacation rental investment.
For a deeper look at the data behind this destination, download our free Lake Tahoe Vacation Rental Market Analysis. Inside, you’ll find:
Evaluating your options shouldn’t feel challenging. Whether you’re purchasing your first property or optimizing an existing rental, our market data can help make your buying journey as smooth as a summer paddle across Zephyr Cove.
With world-renowned ski resorts, charming mountain-town streets, and the globally celebrated Sundance Film Festival, Park City delivers standout experiences in every season. It’s a destination that appeals to powder chasers, film buffs, and outdoor adventurers alike, while also catching the eye of buyers searching for a high-performing vacation rental market.
With skiing, hiking, biking, dining, and cultural events drawing more than 4 million visitors annually, Park City remains one of Utah’s most desirable resort towns — and a compelling opportunity for vacation rental investors.
To help you better understand the income potential of this market, we created a free, downloadable Park City Vacation Rental Market Analysis. Inside the report, you’ll find:
The insights are based on Evolve’s Park City market averages from the past 12 months and are designed to provide a realistic performance baseline when evaluating investment opportunities.
👉 Download the complete Park City Vacation Rental Investment Analysis.
While Park City is best known for its legendary winter sports, it’s very much a two-season destination, with strong travel demand in both winter and summer. In the colder months, visitors flock to:
When summer arrives, the area transforms into an alpine playground. Travelers come for:
Spring and fall typically see lighter demand, but seasonal highlights like fall foliage and shoulder-season festivals help keep occupancy moving.
This popularity does come with higher upfront costs. Park City’s median home value currently sits around $1.5 million, placing it among the more premium vacation rental markets. That said, aligning your purchase with the area’s two peak seasons can help investors begin generating income quickly and offset initial expenses sooner.
Performance in the Park City rental market depends heavily on choosing the right property for the area’s travel patterns. Here are the key factors to keep in mind.
Most guests visiting Park City travel in mid-sized groups of six or fewer, which influences how different property sizes perform. According to our data:
One- and two-bedroom homes also account for just over half of all local vacation rental inventory, making them appealing options for investors looking to buy at relatively lower price points.
Larger homes typically earn higher average daily rates, but they make up a smaller portion of the market, which can make finding the right property more competitive.
Location is a major driver of success in Park City. Travelers typically want easy access to:
Properties near one or more of these attractions tend to perform better throughout the year.
Mountain views are another strong selling point — and slopeside locations or properties with ski-in/ski-out access often enjoy a performance edge. This added convenience can help attract more bookings and support higher nightly rates, particularly during peak winter months.
Park City attracts a wide mix of travelers, from couples and solo adventurers to families and friend groups. The most successful homes focus on comfort, atmosphere, and post-adventure relaxation.
Top amenities in this market include:
To further elevate your listing, our experts suggest considering:
Once you’ve secured the right property, décor can also make a difference. Rustic mountain touches — think timber furniture, antique skis, or cozy leather seating — help create a warm, lodge-style feel that resonates with guests and encourages five-star reviews.
With world-class recreation, a thriving tourism economy, and year-round appeal, Park City continues to stand out as one of Utah’s most valuable vacation rental markets.
For a closer look at what investing here could mean for you, download our free Park City Vacation Rental Market Analysis. Inside, you’ll find:
Whether you’re purchasing your first property or optimizing an existing rental, our market data can make buying a Park City investment property feel just as rewarding as carving down its iconic slopes.
With 32 miles of sun-soaked shoreline, Galveston stands out as one of Texas’ most vibrant coastal vacation destinations. Just 50 miles from Houston, this historic island blends outdoor adventure, Southern charm, and 80+ annual festivals, attracting an average of 8 million visitors each year.
That steady stream of travelers makes Galveston a place guests return to again and again. And for buyers, it also makes investing in a Galveston vacation rental an opportunity worth serious consideration.
To help you evaluate the income potential of this Gulf Coast market, we created a free, downloadable Galveston Vacation Rental Market Analysis. Inside the report, you’ll find:
The insights are based on Evolve’s Galveston market averages from the past 12 months and are designed to provide a realistic baseline for performance when exploring investment opportunities in the area.
👉 Download the complete Galveston Vacation Rental Investment Analysis.
From deep-sea fishing and festival hopping to downtown shopping and long afternoons on the sand, Galveston offers something for nearly every type of traveler.
And thanks to its mild coastal climate with average temperatures ranging from the low 60s to the high 80s, vacation rentals here see demand throughout much of the year.
Seasonal travel patterns typically look like this:
Despite its growing popularity, Galveston remains relatively accessible for buyers. The median home price sits around $310,000, which our experts note is far more affordable than many other coastal vacation markets like Hilton Head or San Diego.
Inventory ranges from cozy one-bedroom bungalows to large beachfront homes, giving investors flexibility across budgets and property types.
Strong visitor demand and repeat travel create solid earning potential in Galveston, especially for investors who choose the right property. Here’s what to consider.
Galveston is a favorite for family reunions and group getaways, which makes larger homes particularly lucrative.
Smaller properties still perform well:
For balance, three-bedroom homes tend to deliver strong occupancy and daily rates while accommodating six to twelve guests. Notably, Evolve’s top-performing Galveston property falls into this category.
Location plays a major role in Galveston vacation rental performance. According to our real estate experts, buyers should prioritize:
Proximity to popular family attractions also boosts appeal, including:
Properties that combine beach access with nearby entertainment often command higher demand.
To stand out in a beach-forward market, your amenities should enhance both outdoor fun and indoor comfort. Highly sought-after features include:
Inside the home, comfort matters just as much:
Finally, small details go a long way. Welcome books, local recommendations, and thoughtful touches like complimentary refreshments can help earn five-star reviews and encourage repeat bookings.
With rising visitor numbers, a diverse housing inventory, and year-round appeal, Galveston continues to shine as a promising vacation rental market.
For a deeper look at what this destination can offer investors, download our free Galveston Vacation Rental Market Analysis. Inside, you’ll find:
Whether you’re purchasing your first property or optimizing an existing rental, our market data can make buying a Galveston vacation rental as breezy as a walk along the shoreline.
Popular for cozy cabin stays, lake days, and endless outdoor recreation, Broken Bow welcomes roughly two million visitors each year to the scenic forests of southeast Oklahoma.
Travelers are drawn to this laid-back destination for its family-friendly attractions, romantic getaways, and easy access to Beavers Bend State Park. Combine that demand with more than 22 square miles of adventure-filled forest, and it’s easy to see why Broken Bow vacation rental investment properties continue to gain traction among buyers looking to enter the short-term rental market.
To help you better understand the income potential this Oklahoma market offers, we created a free, downloadable Broken Bow Vacation Rental Market Analysis for prospective investors. Inside the report, you’ll find:
The findings in this analysis are based on Evolve’s Broken Bow market averages from the past 12 months and are intended to provide a realistic baseline for performance potential when exploring the Broken Bow real estate market.
👉 Download the complete Broken Bow Vacation Rental Investment Analysis.
From hiking scenic trails and fishing on Broken Bow Lake to ziplining at Rugaru Adventures and mini-golfing in nearby Hochatown, Broken Bow offers something for nearly every type of traveler. Guests can also enjoy:
This wide mix of activities helps support multi-season travel demand. Broken Bow typically sees:
Because occupancy doesn’t rely on just one season, the right Broken Bow investment property can offer steady earning potential throughout the year.
Home prices in the area currently hover around $330,000, which sits below the national median. For buyers seeking a more accessible entry point into vacation rental ownership, Broken Bow stands out as an affordable option with proven guest demand.
With a consistent flow of visitors year-round, Broken Bow vacation rentals offer solid earning potential. But, as with any market, performance depends on choosing the right property. Here are the most important factors to consider.
Broken Bow travelers often favor smaller, cabin-style properties, which aligns well with the area’s rustic appeal.
The upside? Investors can succeed across a wide range of budgets, especially when focusing on well-designed cabins that match guest expectations.
Outdoor access plays a major role in booking performance. According to our experts, homes near Beavers Bend State Park and Broken Bow Lake often see stronger occupancy, with Broken Bow Lake often considered one of the most beautiful lakes in Oklahoma.
Want to learn more about making a lake house purchase? These are the top things to know and the best places to buy on the water.
At the same time, guests appreciate being close to Hochatown’s popular restaurants, wineries, and shops. Properties that balance nature access with a short drive to local favorites like Girls Gone Wine, The Oaks Steakhouse, and Doughnut Theory tend to appeal to a broader range of travelers.
In a nature-forward destination like Broken Bow, amenities that extend the outdoor experience can give your property a competitive edge. Top-performing homes often include:
Inside, guests still expect modern comforts. Family-friendly layouts, pet-friendly policies, and thoughtful touches that make longer stays easier can help drive five-star reviews and repeat bookings.
With its natural beauty, cabin-centric inventory, and steady visitor demand, Broken Bow continues to be an attractive market for vacation rental investors.
Whether you’re purchasing your first short-term rental or turning a second home into a revenue-generating asset, our free Broken Bow Vacation Rental Market Analysis provides the insights you need to make informed decisions, including:
Kick back by the lake while your vacation home does the work. Whether you’re purchasing your first property or optimizing an existing rental, our data-driven report can help you explore your earning potential and take the next step toward owning a Broken Bow vacation rental.
Home to world-famous theme parks, championship golf courses, and endless dining and shopping, Orlando is one of the most recognizable travel destinations in the world. It’s no surprise that travelers flock here year after year — in fact, the area welcomed 75+ million visitors in 2024, making it the most-visited destination in the United States.
That level of demand has helped turn Central Florida into one of the most established vacation rental markets in the country. For investors, Orlando offers something few destinations can: consistent, family-driven demand paired with a wide range of property types and price points.
To help you evaluate the opportunity, we created a free, downloadable Orlando Vacation Rental Market Analysis. Inside the report, you’ll find:
These insights are based on Evolve’s Orlando market averages from the past year and provide a reliable baseline for evaluating performance when investing in the Phoenix rental market.
👉 Download the complete Orlando Vacation Rental Investment Analysis.
With its warm climate, year-round attractions, and global brand recognition, it’s no surprise Orlando was recognized by WalletHub as one of the Best Cities for Recreation in 2026, reinforcing its reputation as a destination with minimal off-seasons.
While Disney World and other theme parks anchor demand, Orlando’s appeal extends well beyond the gates. Travelers of all types — families, golfers, snowbirds, and multi-generational groups — are drawn to the area, creating steady booking opportunities throughout the year.
As park ticket prices rise, vacation rentals have become an increasingly popular alternative for families seeking more space, full kitchens, and budget flexibility. Communities in and around Orlando, Kissimmee, and Davenport are especially attractive for this reason.
From a purchase standpoint, median home prices in the area remain relatively accessible compared to other top-tier tourist markets:
This lower barrier to entry (paired with consistent occupancy) is a key reason Orlando continues to attract vacation rental investors.
With millions of travelers visiting each year, Orlando vacation rentals have the potential to perform well — but earnings can vary widely depending on the property. Understanding what drives performance is key.
Larger homes tend to perform best in this market. According to our data:
That said, three- and four-bedroom homes remain highly competitive. They:
Since local tourism is driven by attractions, proximity matters (especially for families).
Orlando is one of the most competitive vacation rental markets in the world, which makes amenities a major differentiator. Top-performing homes often include:
Operational conveniences also matter. Features like self check-in, a detailed welcome book, and well-stocked kitchens help reduce friction for families and large groups — and often lead to better reviews and repeat bookings.
Orlando may be a competitive market, but its scale, global appeal, and family-focused demand create opportunities for well-positioned vacation rental owners.
Our free Orlando Vacation Rental Market Analysis helps you dig deeper, with insights such as:
You don’t need a magic wand to succeed here — just the right data. Whether you’re purchasing your first property or optimizing an existing rental, our market analysis can help on your investment journey.